Who Boulevard is for
Boulevard sells to salons, spas, medspas, barbershops, nail salons and massage businesses — its own list — and above all to groups: its site has pages for two-to-twenty-location operators, franchises and enterprise, and its own press release from July 2025 counts 5,000-plus businesses and nearly $5 billion a year in payments processed through it. Payments are the centre of the product. Boulevard is its own payment facilitator, sells the card reader, requires a card for every online booking, and layers a surcharge programme, instant payouts, buy-now-pay-later and a cash-advance product on top. Everything it publishes is American: prices in dollars, a Google integration limited to US locations, payments onboarding built around a US bank account, texting registered with US carriers, support hours in Eastern time. It names no other country.
Bookodile is a booking system, not a payments company. It is for a business where the people are priced and timed differently, where a room or a piece of equipment is the real limit, where one visit can involve two people, and where the owner wants every feature on one plan with no minimum term. It has no card processing at all, and its booking pages read in 17 languages, Slovak, Czech and Vietnamese among them.
The pricing model, in practice
Boulevard charges per location, per month, by plan. Essentials is for a single location with up to five providers; Premier and Prestige are unlimited and priced per location; three Aesthetics plans, shown for the 'Med Spa' business type, fold in forms and charting; Enterprise is a quote. Essentials is $143 a month billed annually or $159 billed monthly. Premier and Prestige are normally $293 and $410 per location per month billed annually — $325 and $455 billed monthly — and on the day this page was checked both were shown beside a lower limited-time "fall pricing" figure for new customers, with no end date given.
The plan is the start of the bill, not the end of it. Texts beyond the monthly allowance — 250 on Essentials — are billed by usage; emails beyond the allowance cost a cent each; Automated Campaigns cost $2 per completed appointment they are credited with; Forms is from $65 per location per month below Prestige; QuickBooks sync is $45; the card reader is $149; and one-time setup and data-migration fees can appear on the first invoice at amounts Boulevard does not publish. Card processing starts at 2.65%. The services agreement defaults to a twelve-month term that renews for another twelve unless written notice is given 30 days before the end, and fees for the term remain payable if you leave during it.
Bookodile charges per location plus per booking spot that actually took a booking that month, with every feature and add-on included. The one thing billed by use is SMS, which need a paid plan and are billed per SMS on its invoice, capped each month. It is free at one location with up to two active spots and 40 bookings a month. The figures for your country are on the pricing page and the model is explained in What Bookodile costs.
Be honest about what each bill buys. Boulevard's includes payments, a point of sale, two-way texting and forms — things Bookodile does not do at any price. If you need those inside the booking, the comparison is not about the subscription.
Two services, two people
Boulevard's answer is Precision Scheduling, and it is a real one. Its help centre lists a staff change during an appointment among the factors the system handles: when a customer books two services that need different team members, it works out the transition, and it limits any wait between service or staff changes to 15 minutes. Its Prioritize Efficiency mode picks the provider and, when several services are booked, the order — or the business fixes the order itself with numbered Scheduling Order values. Inside the appointment each service is its own line with its own provider and its own time: editing a ticket lets staff change the team member or the duration per service. Moving it works the same way. Boulevard's rescheduling article says that when an appointment holds more than one service, staff are prompted to move each service in turn, starting with the earliest, and every one of them must still fall on the same day; a customer rescheduling online is offered only the times of the provider they first booked. Blocking follows the timing blocks per service — the person is unavailable for the service's duration and its transition time, and free during its processing time. What the help centre does not say in so many words is that the first person is released the moment the second person's service begins; the per-service lines and the transition language are the evidence, and this page does not go further than that.
The other limit is on the customer's side. Online, the customer can choose the professional "only if there is one service selected". With two or more, Boulevard's first-available modes — Prioritize Efficiency, Equal Opportunity, Less Busy Providers — assign the team members, and an add-on service must be performed by the same person as the base service it hangs off.
In Bookodile the same visit is a combo service: two services as stages of one booking, each stage with its own team member, its own duration and its own room if it needs one, and each person blocked only for their own stage, never for the whole visit. Staff move or cancel the whole visit in one step from the booking dialog, which shows the times that fit every person in it first and still takes any other time, listing what it clashes with — or move it by dragging any of its services in the calendar. The honest difference in the other direction is that a combo is defined by the business: customers do not put any two services together themselves, as they can on Boulevard; you decide which combinations exist.
Switching from Boulevard
- Your agreement. Read your order form first: the initial term, the renewal date and the 30-day notice window decide when a switch costs nothing extra. Boulevard's agreement says fees for the term remain payable if you terminate inside it.
- Customers. Boulevard exports a client list or audience to CSV — name, mobile, email. Bookodile has no import tool yet; customers are created the first time they book, and your team can add anyone by hand. Export while you still have access: data is available for no more than 30 days after a termination notice.
- Bookings. Boulevard's reports export to csv, xls, pdf or png. Bookodile does not import bookings; run the two side by side until the Boulevard calendar empties, then switch the link.
- Your website. Boulevard's booking is a script in your site's head with buttons pointing at #book-now. That comes out; Bookodile's snippet goes in, inline or behind a button, and you also get a hosted page at bookodile.com/your-business and a QR code. If you would rather not keep the site itself, Bookodile includes a website built from your booking setup, which a domain you already own connects to at no cost.
- Reserve with Google and the Meta buttons. Boulevard integrations with no Bookodile equivalent. Your Google profile can still carry the booking link, and Campaign tracking, an included add-on, gives ready-tagged links for Google, Instagram and Facebook and counts the bookings each one brings.
- Money. Cards on file, deposits, no-show fees, gift-card balances, memberships with autopay and packages all live in Boulevard. Bookodile takes no payments, sells no memberships or packages, and its vouchers are issued by you rather than sold online. Settle balances and plan the card side before you move.
- Forms and texts. Completed forms, charts and signatures stay in Boulevard — export what you must keep. The dedicated texting number has no Bookodile counterpart. Bookodile's Messages write to one customer from the calendar or their page, by email or by SMS with the SMS messages add-on on a paid plan; the customer answers on a page the message links to rather than by replying to the text, and the answers arrive in one inbox. Its SMS reach numbers in 14 countries today, with the US and Canada coming soon; until then a customer list in either is reached by email.
Where each one fits
Choose Boulevard if you want the money inside the booking — card processing, a card on file, deposits and no-show fees, memberships and gift cards — or forms and charting, two-way texting and campaigns, an AI receptionist on the phone, a native staff app, and reporting across a group of US locations, and you can commit to a per-location plan on a twelve-month agreement.
Choose Bookodile if you want no minimum term, a free plan a small business can stay on, every feature on every account (SMS need a paid plan), one visit with two people that your team moves as one, an AI assistant that sets up your account and moves bookings when you ask, a room or a piece of equipment bookable without a person, a waiting list that offers the slot itself, customers who book without a card or a password, booking pages in Slovak, Czech or Vietnamese, or if your business is outside the United States — the one country Boulevard's pages describe.
Book buttons on Google, Instagram and Facebook#
No Reserve with Google or Instagram integration. Your booking link, bookodile.com/your-business, goes in your Google profile, your bio or a post like any link. Campaign tracking, an included add-on, gives ready-tagged links for Google, Instagram, Facebook and TikTok and counts the bookings each one brings.
Boulevard
Reserve with Google on the Google Business Profile at no extra fee, limited to US locations and applied to every location at once, plus Facebook and Instagram Book Now buttons through Meta Business Manager. All open the standard overlay. Source