Browse all articlesβ
Growing your business
Emails and reminders β who gets told what
Every email Bookodile sends, what triggers it, which are per-person preferences, and the one switch that stops all of them.
Bookodile sends two kinds of email: ones to your customers, and ones to your team. They are controlled separately.
Emails to customers
| When | |
|---|---|
| Booking confirmation | Immediately on booking, and when you resend it manually |
| Booking cancellation | When a booking is cancelled, by either side |
| Reminder | The day before, two hours before, or both |
| Follow-up after the visit | The evening after, if any follow-up add-on is on |
| Waiting list offer | When a slot they are waiting for opens |
| Event registration | When they register for an event |
| Win-back | On a schedule, if the Client Return add-on is on |
One visit is one follow-up email
If reviews, private feedback and Google reviews are all switched on, a customer who came once gets one email with a block for each β not three emails.
This is worth knowing before you enable the third one, because the instinct is to assume each add-on brings its own message. It does not.
Emails to your team
Staff notifications are per person. Two people in the same business can want completely different things, and each sets their own in Settings β Notifications.
The standing ones cover new bookings, cancellations, reschedules and time-off requests. Two add-ons also email staff β Reviews (a new review, and a customer replying to your response) and Feedback (new private feedback). Every other add-on emails only the customer, or nobody.
A combo booking or one with add-on items notifies once, not once per part.
The master switch
There is a single setting that pauses all customer messages for a business β email and text alike.
It stops confirmations as well as marketing β a customer who books during a pause is not told their booking exists. Use it for a genuine shutdown, not a quiet week.
Reminders depend on the scheduler
Reminders, follow-ups and win-backs are not sent as things happen β a background job sends them on a cycle. Confirmations and cancellations are immediate; the scheduled ones are not.
In practice a reminder goes out within about fifteen minutes of its target time, and a follow-up within about ten.
What is deliberately not sent
- There is no "your booking was rescheduled" email. A reschedule is a cancellation plus a new booking, so the customer gets those two instead.
- Moving a booking in your calendar does not email the customer. Tell them yourself.
- No email when you mark a no-show.
Worked example
A gym with reminders set to "day before", reviews on, and feedback on.
A member books a Thursday class on Monday. They get a confirmation on Monday, a reminder on Wednesday, and on Thursday evening a single follow-up email asking for a review and offering private feedback.
The instructor gets a new-booking notification on Monday, because they have that switched on. The owner, who has it off, gets nothing until the review arrives.
Limits
- You cannot edit the email templates. You can set a footer, which currently appears on the booking confirmation.
- Reminder timing is a choice of three β day before, two hours before, or both. Not arbitrary.
- Customers cannot unsubscribe from confirmations. They are transactional.
- SMS is not currently switched on. Confirmations, reminders, waiting-list offers and win-backs can all be sent by text, and the feature is built β but it is not active, so assume everything reaches your customers by email.