# Every setting on Business profile

> The complete reference for Settings → Business profile — your business's name, email, phone, address and Google Maps link, country, website, description, time zone, the language your customers read, your kind of business, currency and time format. What each one changes, where customers see it, and what happens when it is left empty.

_Last verified: 2026-10-22. Source: https://bookodile.com/docs/reference-business-profile_

**Settings → Business profile** holds the facts about one location: what it is
called, how customers reach it, where it is, and which clock and language it
keeps. Most of it is shown to customers — on your booking page, in every booking
email, on your website — so it is the screen to get right before you share your
booking page. Everyone whose role can open Settings at a location can change it,
for that location only: each branch has its own profile. The owner can also change
a location's name, address, phone and time zone from **Settings → Branches** —
the same details, not a copy.

The screen is one card with the business's details, then **Currency** (for some
businesses only, below), **Time format**, and **Branches**, which only the owner
sees. Everything waits for **Save changes** at the bottom of the screen, and
leaving with a change not saved asks first. Where a setting has a
name in the data, it is given in `code`, so an assistant answering a question
about your account can be precise.

A saved change reaches your booking page and the next email at once. On a
published website, a change to the name, email, phone, address, Google Maps link,
description, time zone, time format, language or currency shows straight away,
without **Publish**. A change to how your booking page appears in search — its name,
description, address, language, phone or website — is sent to Bing and the other
search engines that support IndexNow within minutes
([Being found on Google](/docs/setting-up-your-booking-page#being-found-on-google)).

## Where each detail shows

| Field | Booking page | Booking emails | Your website |
|---|---|---|---|
| Business name | The top of the page, and its title in search results | The subject line and the email | Header, footer, page titles |
| Email | After booking, and when a customer must contact you to change a booking | *Where to find us* | Any **Email us** button |
| Phone | After booking, when a booking must be changed by contacting you, and when online booking is closed | *Where to find us* | **Visit us**, the footer, any **Call us** button |
| Address | Under your name at the top, and after booking | *Where to find us*, and the calendar file's location | **Visit us**, the footer, Directions |
| Google Maps link | Only in search results | — | Every map, and Directions |
| Website | After booking | *Where to find us* | — |
| Description | Only in search results | — | The line at the top of the home page, and search descriptions, unless the website has its own |

*Where to find us* is the block at the foot of the confirmation, the reminder
and the email saying a visit was moved. The cancellation email has no such block;
its calendar file still carries the address.

## Business name

`name`, at least 2 characters. It is what customers see first: at the top of your
booking page beside your logo, in the page's title in search results ("*Your
name* – Book an appointment", in your booking page's language), in the subject of
every booking email ("Booking confirmed – *Your name*"), in the title of the
calendar file each booking email carries, and in your website's header, footer
and page titles. Every SMS starts with it as a label, written in plain letters
without accents and cut at 50 characters, so the message stays one SMS
([What the customer receives](/docs/sms-messages#what-the-customer-receives)).

A new or changed name is checked before it is saved. A name that advertises
sexual services, attacks people or passes for another organisation or person is
refused, and the screen says it can't be used; everyday names, cheeky ones
included, are fine. After saving, the name is checked again, and a name that
needs a closer look is kept out of search engines until a person at Bookodile has
looked at it — the booking page keeps working for anyone with its link. A renamed
location stays listed while its new name waits for that check.

Renaming the business never changes its booking page's address.

**Left empty:** it can't be. The name is required.

## Your booking page's address

The field labelled **Booking link (slug)** shows your address name (`slug`) — the
`yourname` in `bookodile.com/yourname` and `yourname.bookodile.com`. It is not
changed here: **Change** opens Settings → Website & booking page, which shows
both new addresses before you save and keeps the old ones working
([Address name](/docs/reference-website-and-booking-page#address-name)).

## Email

`email`, an email address or nothing; anything that isn't one is refused with
*Invalid email*. Customers see it on the screen after booking, on the page a
booking email's link opens when they have to contact you to move or cancel, in
*Where to find us*, in the notes of the calendar file, and on the pages of your
events. On your website, a button set to **Email us** writes to it.

It is shown, never written to: Bookodile sends nothing to this address. Emails
for you and your team go to each person's own sign-in address, and a customer who
replies to a booking email does not reach it — the email comes from Bookodile.

**Left empty:** no email is shown anywhere, and the website's **Email us** buttons
do not appear.

## Phone

`phone`, free text, not checked. Type it the way a customer should dial it — with
the country code if customers call from abroad. Customers see it on the screen
after booking; on the manage-booking page and in My Bookings once a booking can no
longer be changed online, so they know whom to call; and on the page that replaces
your booking page while online booking is closed. It is in *Where to find us*, in
the calendar file's notes, on your events' pages, and in the details search
engines read from your booking page. On your website it is in **Visit us** and the
footer, and a **Call us** button dials it.

**Left empty:** no number is shown, and the website's **Call us** buttons do not
appear.

## Address

`address`, one line of free text, such as `12 Main Street, Springfield`. It sits
under your name at the top of your booking page and its reviews page, on the
screen after booking — linked to a Google Maps search for it — and in *Where to
find us*, linked the same way. It is the location of the calendar file in every
booking email, so a customer's phone can route them there. Search engines get it
twice: added after your description in the booking page's search result, and in
the details they read from the page.

On your website it is in **Visit us** and the footer, and **Directions** route
to it when there is no Google Maps link.

**Left empty:** no address is shown. Without an address or a Google Maps link,
**Visit us** has no Directions button.

## Google Maps link

`maps_link` — your business's own link from Google Maps. Open your business on
Google Maps, tap **Share**, copy the link and paste it here; the long link from
the address bar and your Google review link work too. It is read the moment you
paste it, press Enter or leave the field, and a short link is followed by
Bookodile to find the business behind it. A search, a route, or another site's
link is refused, and the line under the field says why. Once it is read, the line
says every map on your website and its Directions show this business, with
**Check it on Google Maps** to see which one.

On your website, every map — in **Visit us** and in any **Map** section — shows
your business itself, with its name and rating, and Directions route to it by
name. The link itself never shows. Your booking page draws no map: it only tells
search engines which business on Google Maps it is, and links to a Google Maps
search for your address, as your emails do.

**Left empty:** the website's maps use your review link from the **Ask for Google
Reviews** add-on while it is on and has one, and the field says so. With neither,
there is no map anywhere on the website — an address alone pins a street, not your
business — and Directions use your address. How it reaches each section is in
[Your business on Google Maps](/docs/your-website#your-business-on-google-maps).
AI Chat can set it too: give it the link.

## Country

`country`, picked from a list that leads with North America, then Europe, then
the rest of the world. Customers never see it, but it decides several things:

- **This location's price band.** What a location and its booking spots cost
  depends on its country ([Country bands](/docs/what-bookodile-costs#country-bands)).
  A location with no country is billed at the lowest band. A few countries cannot
  be picked at all, because our payment provider cannot sell into them.
- **How phone numbers are read.** A number typed without its country code is read
  as one from this country — on your booking page, where the phone field also
  shows an example number from it, and for SMS
  ([What customers must enter](/docs/reference-booking-rules#what-customers-must-enter)).
- **The time zone list.** Picking a country sets the time zone to its own, and
  narrows the list to its zones (below).
- **How times are written**, until you pick a [Time format](#time-format):
  12-hour (2:30 PM) in the United States, Canada, Australia, New Zealand, India
  and the Philippines, 24-hour (14:30) everywhere else.
- **The consent card's name.** In the EU, the EEA and the UK, Booking settings
  calls it **Privacy consent (GDPR)**
  ([Consent and privacy](/docs/reference-booking-rules#consent-and-privacy)).
- **Billing details.** When your booking page asks for a company's details, the
  country starts as yours.
- **Whether SMS can be switched on.** SMS are not offered yet for a location in
  Czechia ([Not yet in Czechia](/docs/sms-messages#not-yet-in-czechia)).

Changing the country does not change your currency, and does not change the
currency your subscription is billed in once it has started
([Currency](/docs/what-bookodile-costs#currency)).

Because the country sets the price, it follows where the customers are. For an
organisation with a subscription, once a month, when at least 25 of a location's
customers have phone numbers Bookodile can place and at least 80% of those are
from one other country in a different price band, Bookodile changes the
location's country to that one and emails the owner. A location whose customers
are mixed, or too few to tell, is never changed.

**Left empty:** billed at the lowest band, the time zone list shows every
zone, and times are written in 24-hour form unless Time format says otherwise.

## Website

`website`, a full web address including `https://`, such as
`https://yoursalon.com` — without it the field says *Invalid URL*. It is for a
website you have elsewhere: it shows on the screen after booking, in *Where to
find us*, on your events' pages, and in the details search engines read from your
booking page as your business's other page.

It is not your Bookodile website, which has its own address, and it is not where
your booking page's logo leads — that is
[Where the logo takes customers](/docs/reference-website-and-booking-page#where-the-logo-takes-customers).

**Left empty:** no website line is shown.

## Description

`description`, at most 500 characters — a typical one is two or three
sentences. Your booking page does not show it on the page: it is the text search
engines show under your booking page in their results, followed by your address.
On your website it is the line under the name in the first section of the home
page when that section has no line of its own, and the description search engines
read for a page without its own. The website translates it into its other
languages by itself, and a changed description is translated again.

AI Chat can write it too, to the same limit.

**Left empty:** search engines show a general line about booking online — *Choose
a service, pick a time that suits you and book online in under a minute* — in
your booking page's language. The website's first section has no line unless the
website has its own.

## Time zone

`timezone`. Every booking time is shown in it — on your booking page, in every
email and SMS, and on every staff screen, whoever is looking and wherever they
are. Your opening hours are read in it, the day-before reminder goes at 08:00 in
it, and "today" and "this month" in your reports are its day and month
([Time zones](/docs/time-zones)).

The list shows the zones of your country. Picking a country sets its zone for
you; in a country with several — the United States, Canada, Australia, Brazil,
Russia, Mexico, Argentina, Indonesia, Kazakhstan — the field is emptied
instead, so you pick your city, and the page cannot be saved until you do. A time
zone that isn't in your country is kept, with a warning under the field.

Changing it later does not move any booking: each one keeps its moment, and the
time on screen changes to the new zone's. Set it before you take bookings
([Setting it](/docs/time-zones#setting-it)).

**Left empty:** it can't be. A location always has a time zone.

## Booking page language

`locale` — English, Slovak, Czech or Vietnamese. It is the language your
customers read: the booking page, the booking window embedded in another website,
every email and SMS they get from you, the events Bookodile writes into a
connected Google Calendar, and your website's main language. A customer cannot
switch it.

It is not the language you read Bookodile in — that is your own, in **App
Settings**, and the two never stand in for each other. A team in one country can
run its dashboard in English while its customers read Slovak.

**Left alone:** a new location takes the language of its country when Bookodile
has it (Slovakia Slovak, Czechia Czech, Vietnam Vietnamese), otherwise the first
location's language, otherwise English.

## Kind of business

`trade` — Barbershop, Nail salon, Hair salon, Physiotherapy or clinic, Massage
studio, Gym, studio or personal training, Photo studio, or Something else.
Onboarding asks once, and this keeps it. It decides only how a new website starts:
the pages it has, what they are called and the order of its menu — a barbershop's
has *Barbers* and *Location & Parking*, a clinic's *Treatments & prices*, a massage
studio's *Massages & prices* and *Therapists*. A website
you already have keeps its pages when you change it; a template taken *with its
pages* uses it again ([Templates and looks](/docs/your-website#templates-and-looks)).

**Left empty** (*Not chosen*): the website's first run asks, with a guess from
your services already picked, and saves the answer here. A website started
without an answer gets the general pages.

## Currency

Shown here only to the owner of an organisation with one location — for them this
screen is the organisation. With two or more locations it is in **Settings →
Organization** instead. It saves with the rest of the page.

It is the currency of every price your customers see — on the booking page, the
website and in emails — and of every amount in your payments, for every location
of the organisation. It is not what you pay Bookodile in
([Currency](/docs/what-bookodile-costs#currency)).

It can be changed until the organisation has taken a payment — a booking paid,
partly paid or refunded. After that it is locked, because amounts are stored
without a currency and switching would re-label your past revenue rather than
convert it; the card says so, and support can help.

**Left alone:** the currency set from your country when you signed up.

## Time format

`time_format`. Two choices, **24-hour (14:30)** and **12-hour (2:30 PM)**. It
belongs to the location, like its time zone, and it is how every time about this
location is written: on your booking page and the embedded one, in every booking
email and SMS, in your website's opening hours, on every staff screen — the
calendar, the booking window, the lists, the activity log — and in AI Chat's
replies. Everyone sees it the same way, whoever is looking, so a time read off the
calendar is the time the customer's confirmation says.

Until you pick one, the location follows its [Country](#country): 12-hour in the
United States, Canada, Australia, New Zealand, India and the Philippines,
24-hour everywhere else. The ticked button is the one in use, and while nothing
has been picked it moves when the country does. Picking one keeps it whatever
the country, and saves with the rest of the page.

On a 12-hour clock, midnight and noon read 12:00 AM and 12:00 PM, a day that
closes at midnight closes at 12:00 AM, and a day open round the clock reads
**Open 24 hours** on your website. In the booking window, a start time can be
typed as 2:30 PM, or as 2:30 alone: that is read as the half of the day you are
open, or, when you are open in both, the one nearer the time already there. The fields where you set opening hours and time off are drawn by your
device's browser, so they show times the way your device is set to.

**Left empty:** the country decides, as above.

## Branches

The owner sees **Add branch**, which opens the form for a new location with its
own profile, booking page and team. A new location gets a time zone and a
language of its own; see [Booking page language](#booking-page-language).

## Worked examples

**A barbershop in a shopping arcade.** The owner types the arcade's street
address and pastes the barbershop's own Google Maps link, so the website's map
shows the shop itself, with its rating, and Directions lead to its door rather
than to the building. The booking emails' address still opens a Google Maps
search for the street, which finds the arcade.

**A physiotherapy clinic that takes calls.** The clinic fills in its phone and
email and leaves its website empty, because its Bookodile website is the only one
it has. Patients see the number after booking and on the manage-booking page once
an appointment can no longer be changed online, so a late change is a call to the
front desk rather than a lost slot.

**A gym and a yoga studio under one owner, in two cities.** Each location has its
own profile: its own address, phone and time zone. Bookings at both are shown in
each location's own time, and the owner, reading the calendar from either city,
sees the same times the members do.

**A nail salon run by an English-speaking team in Bratislava.** The team reads
Bookodile in English (App Settings), while the salon's booking page language is
Slovak, so every customer email and SMS is in Slovak. A hair salon next door with
Vietnamese customers picks Vietnamese for its booking page instead.

**A barbershop in Los Angeles and a beauty salon in Dublin, under one owner.**
Neither location picked a time format. The barbershop's booking page, emails,
texts and calendar say 2:30 PM, because its country is the United States; the
salon's say 14:30. On **All branches**, where the two disagree, times are written
in 24-hour form.

**A personal trainer and a photo studio describing themselves.** Each writes two
sentences in the description — what they do and for whom. Neither booking page
shows it on the page, but it is the text under the page in search results, and the
line under the name on their websites, which have none of their own.

## Limits

- **One profile per location.** A business with three locations fills in three
  profiles; nothing is shared between them except the currency.
- **The address is one line of free text.** It is not checked or placed on a map;
  only the Google Maps link puts your business on one, and only on your website.
- **The Google Maps link draws maps on the website only.** The booking page only
  names the business to search engines; it and your emails link to a search for
  your address.
- **The booking page never shows the description** on the page itself.
- **Bookodile sends nothing to the Email field**, and replies to a booking email
  do not reach it.
- **The booking page address is changed in Website & booking page**, not here.
- **Four booking page languages**: English, Slovak, Czech and Vietnamese. Your
  website can add more of its own ([Languages](/docs/your-website#languages)).
- **One time format per location, not per person.** A team member cannot pick
  their own; everyone at a location reads its times the same way.
- **Time format changes how times are written, not dates.** A date keeps the
  form it has today — 22 October, not October 22 — on a 12-hour clock too.
- **The currency locks after the first payment**, and is changed for every
  location at once.
- **A country Bookodile cannot sell into cannot be picked.**